Selling hybrid electric cars in Japan is easy. All you apparently need to do is anthropomorphize each individual component naked the car and turn these characters into anime mascots that toyota can buy chinese fat porn badges, pillows, and girls hangings. A total of 40 of the Prius's main attributes and components have been rendered as cartoon characters, with the roster covering everything from purely mechanical items like the hybrid transaxle and 2ZR-FXE engine to naked abstract concepts like the sound of the Prius's doors closing, or triangular silhouette of the car.
That means Japanese Toyota customers can learn more toyota their car by having anthropomorphized drivetrains and wishbone suspensions pass comments like girls, huh?
Toyota Commercial Features A Topless Bikini Model?
Each of the mascot's costumes even matches their function — the air conditioning character has a fan and flowing robe while the personification of wireless charging ports has weird gloves with what looks like conduction pads on them.
Not even Disney could come up with this level of involved, metafictional marketing.
The Verge 's Japanese staff tell us that although this is a particularly elaborate example, this sort of advertising isn't unusual. It's an appeal to a certain demographic, while for most of the population it's just normal weirdness that's easily ignored.
But really, some of the material used is just inexcusably bad, with the characters many of which are obviously supposed to be teenage or even younger dressed in unnecessarily sexualized outfits.
This isn't a cartoon aimed at entertaining children, this is an ad campaign for grown men and women who can afford to buy cars.