Despite probable good intentions, the article jarred, mainly because Vogue lauding big bums is quite like Peta People for the Ethical Treatment of Animals penning a love song to nude sufer girls fur gilet.
So the attributes that black women have so long been shamed for have finally been given the Anna Wintour seal of approval due to a new Aryan aesthetic? It is almost too much to bear. The New York Times then jumped on board the bum bandwagon with a feature on Jen Selter, a white Instagram star credited for pioneering what black women have always had.
It was an in-joke; funny, because in a world where white is right, that was most definitely the wrong answer.
Yet now, brands puff behind us as they black try to catch up, tippex in hand, ready to white up things that have always existed among the minorities they have continually chosen to ignore. So common is the process, it has its own term and Twitter hashtag: Columbising — when, like Christopher Columbus, white people think they biggest discovered something that was already in existence. There are others parts of black culture now deemed good enough to gain a level ever mass butt after getting a belated thumbs up from white society.
And who can forget a few years back when the bright, gaudy, rhinestoned nail designs popular with minorities made the jump from chavvy to chic as soon as the masses cottoned on?
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